Privacy Policy
Welcome to lillydillys.co.uk. This Privacy Policy outlines how we collect, process, and protect your personal data when you visit our website regarding Luckywave promotions and affiliate content. We operate in full compliance with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). Last updated: 2026.
Information We Collect
We may collect and process the following categories of data when you navigate our site:
- Identity and Contact Data: Your name and email address, provided voluntarily when you submit an enquiry, complete a contact form, or subscribe to updates.
- Technical Data: Your Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform.
- Usage Data: Details about how you interact with our pages, including clickstreams, entry and exit points, and duration of visits.
- Cookie Data: Information gathered via tracking technologies to identify visits and affiliate click referrals.
How We Use Information
We process your data strictly on lawful bases under UK data protection laws for the following purposes:
- Site Operation and Maintenance: Ensuring technical stability, server performance, and security across the website.
- Analytics and Optimisation: Assessing aggregate visitor behavior to improve layout, interface navigation, and editorial materials.
- Affiliate Tracking: Logging outbound clicks to our partner operators so that transactions or sign-ups at Luckywave and affiliated gaming portals are attributed correctly.
- Communication: Responding directly to your inbound messages and support requests.
Cookie Policy
Our website utilizes cookies and similar tracking tags to distinguish you from other users and manage outbound affiliate traffic:
- Strictly Necessary Cookies: Required for the fundamental functionality and security of the site.
- Performance and Analytics Cookies: Allow us to calculate visitor numbers and traffic sources to measure and refine performance.
- Affiliate Tracking Cookies: Placed when you follow an external link to a partner brand, recording that your visit originated from lillydillys.co.uk.
You can manage your preferences or disable non-essential cookies at any time via your internet browser settings. Note that disabling certain cookies may affect how the website displays or functions.
Third-Party Links
lillydillys.co.uk operates as an independent affiliate portal and includes links to external third-party platforms, including Luckywave, online casinos, and gambling services. We do not operate, inspect, or manage the data practices of these external websites. Clicking on those links may allow third parties to collect or share data about you. We encourage you to inspect the privacy statements of every external website you choose to enter.
Your Rights
Under the UK GDPR, you have enforceable rights regarding your personal information:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete personal records.
- Right to Erasure: Request the deletion of your personal data where there is no compelling legal reason for its continued processing.
- Right to Restrict or Object to Processing: Ask us to pause processing or object to data handling based on legitimate interests.
- Right to Data Portability: Request the transfer of your data to another service provider.
If you believe your data has been handled improperly, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO).